Reviews
An expert presentation of collections and individual pieces through fitting, styling and recommendations.
Work with Iryna Ribeiro: Fashion Brand Collaborations
I work with fashion brands and stores to present their collections through styling, content and personal collaboration. Explore the formats below to find the right approach for your brand.
More than 120 completed styling cases help Iryna understand how to present a fashion product through style, expertise, living content and modern technology.
Fashion Content and Brand Collaborations
UGC Creator
Natural fashion content from a real person that shows the product in a lifelike context.
Brand ambassador
A long-term collaboration with Iryna as the representative and the face of the brand in fashion communication.
Masterclasses
Practical fashion events for the brand’s clients, community or team.
AI fitting room for stores
A virtual fitting of the brand’s real products with AI, with the option to connect the product catalogue.
A product you want to try on
A client sees dozens of new pieces every day — in stores, on social media and in advertising.
Iryna helps turn a single item into a clear look and show it through styling, a fitting, an expert recommendation and a real-life scenario.
So the client sees not just a part of the range, but a piece they can already imagine in their own wardrobe.
A beautiful photo is often not enough to understand:
- How the piece will look on a person
- What it can be worn with
- Who it will suit
- How to integrate it into a wardrobe
- Whether it is worth buying
Collection Reviews and Styling
Collection reviews in detail
Iryna tries the product on, builds finished looks with it and explains how it works in a real wardrobe.
This format works especially well for:
- individual pieces
- statement items
- new collections
- seasonal launches
- basic pieces
- pieces that need extra explanation
What you get
What you get
- a fitting of the pieces on Iryna
- finished styling
- a demonstration of the fit and the details
- different ways to combine it
- expert recommendations
- photo and video content
- a focus on the product’s key strengths
- the piece presented in a real wardrobe
The result for the brand
The client sees how the product looks in a real outfit, what it can be paired with and which occasions it suits.
The piece becomes clearer — and the decision to try it on or buy it becomes easier.
Fashion UGC
The product in real use
People trust content that looks alive.
Iryna creates fashion UGC in which the product becomes part of a real situation: a fitting, shopping, getting ready, an event or everyday life.
Formats can include
Formats can include
- fittings
- short-form video
- Reels
- lifestyle content
- stylist recommendations
- unboxings
- look comparisons
- curated edits
- «how to style it»
- content from the store or showroom
You get
The brief defines the content assets and their intended channels. Publication on Iryna’s channels and paid advertising rights are agreed separately.
Selected Brand Work
Explore selected collection reviews, styling content and brand projects.
Store and collection launch reviews
Aesthetic expert video reviews that show new collections, the atmosphere of the store, the details of the pieces and the ways to style them.
Lookbooks and styling
Fashion content that shows how to wear, combine and integrate the brand’s pieces into a real wardrobe.
Fashion events and backstage
Content from presentations, fashion events, collection launches and backstage processes.
Brand Ambassador Partnerships
Ambassador
Iryna can become a long-term representative of the brand and regularly integrate its products into her own fashion content and styling communication.
The collaboration can include:
The collaboration can include:
- regular integrations
- reviews of new collections
- taking part in launches
- styling the products
- photo and video content
- fashion events
- The brand in personal recommendations
- joint content campaigns
For the brand this is…
The chance to consistently build an association between the product, style, expertise and a specific person the audience already trusts.
In-Store Styling Masterclasses
Masterclasses for clients
Iryna runs masterclasses for store clients, the fashion community and corporate audiences.
The format can combine:
The format can combine:
- a trend presentation
- a collection show
- finished styling
- a catwalk
- recommendations
- fittings
- working with brand products
- outfit reviews
The brand gets
Customers can explore the collection through complete looks, practical advice and agreed fitting activities.
- live interaction with the audience
- more fittings
- an expert presentation of the products
- another reason to visit the store
- content from the event
- the chance to show the collection through finished looks
OpenYouStyle Technology for Brands
Try it on before you buy
Try clothes on online before buying
AI Virtual Try-On by OpenYouStyle lets you pick an item from the catalogue and see how it would look on your own photo.
OpenYouStyle by Iryna Ribeiro offers an AI clothing preview experience. Share your catalogue and customer journey to discuss a suitable setup.
-
onebyone Pink suit Pink suit with a jacket 599. 00 AED -
onebyone White mini dress White mini dress 599. 00 AED
AI-generated clothing preview Pink suit with a jacket 
AI-generated clothing preview White mini dress How the AI Clothes Try-On Works
step
Upload Your Photo
Choose a clear full-length photo where your figure is clearly visible.
step
Choose a Garment or Look
Select an item or a ready-made look you want to try on.
-
onebyone Suit Marsala-coloured suit 599. 00 AED -
onebyone Fitted blazer Fitted eco-leather blazer 599. 00 AED -
onebyone Red maxi dress Red maxi dress 599. 00 AED
step
View Your Preview
AI will create a visualisation of the look on you, so you can judge the overall impression before buying.
AI-generated clothing preview Marsala-coloured suit 
AI-generated clothing preview Fitted eco-leather blazer 
AI-generated clothing preview Red maxi dress step
Buy
After the fitting a user can go straight to the product page.
The AI fitting room through the client’s eyes
There is no need to decide about the integration right away.
Upload your own photo, pick an item and see how OpenYouStyle creates an AI fitting.
Your products in the AI fitting room
Share your store’s catalogue to discuss how its products could be included in the AI fitting room.
Confirm the catalogue format, supported products and product-page links as part of the project setup.
-
onebyone Lime jacket Fitted lime-coloured jacket 599. 00 AED -
onebyone Mini skirt Eco-leather mini skirt 599. 00 AED -
onebyone Blue suit Blue suit with a jacket 599. 00 AED
The catalogue can pass on
- Product ID
- Product photo
- Stock availability
- Product link
- Category
- Product name
- Price
- Available sizes
- Product colours
Integration options
Product-feed requirements are discussed for each catalogue.
The exact setup depends on the store platform, the structure of the catalogue and the brand’s technical capabilities.
What it gives the brand
- a new digital touchpoint
- a personalised interaction with the product
- a new fashion discovery scenario
- another path from the catalogue to the product page
- the chance to engage a client before the purchase
- measurement requirements agreed for your project
The AI fitting room on your site
Discuss where an AI try-on experience could fit into your store’s customer journey.
The placement, customer flow and technical requirements need to be assessed for your website before an implementation is agreed.
Placement options to discuss
- a «Try on with AI» button on the product card
- the AI fitting room right on the product page
- a separate branded fitting room page
- catalogue updates through an agreed product-feed setup
- a direct path from the fitting to the purchase
what it gives the store:
Audience and influence
Niche focus
- Luxury Lifestyle
- Premium Fashion
- Personal Branding
- Dubai Shopping
- Wardrobe solutions
Demographics
- Age 25–45
- 94% Female
Location
- Top 1: UAE — Dubai, Abu Dhabi
- Top 2: KSA
Core value
An audience interested in style, fashion products, personal image and quality of life — ready to invest in considered wardrobe decisions.
Why brands choose Iryna
Iryna Ribeiro does more than create fashion content — she helps show a piece through a look the client understands and a real scenario of use.
Commercial value for the brand
Discuss Your Brand Collaboration
Invite Iryna Ribeiro to collaborate and bring your brand closer to a premium, style-conscious and high-spending audience in Dubai and the UAE.
For collaborations, store reviews, styling campaigns, collection launches and ambassador partnerships — get in touch with us.
Brand Collaboration Questions
Compare the collaboration formats and share the goals for your brand.
Which collaboration format should my brand choose?
Choose a collection review for a detailed product presentation, UGC for content assets, an ambassador partnership for ongoing collaboration, or a masterclass for a live customer experience.
How do we start a collaboration?
Send your brand details, products, goals, preferred timing and content requirements. The scope and proposal can then be discussed.
Let’s create your style together
Style is more than clothing — it’s a way to feel confident and in harmony with yourself. I help create a wardrobe without unnecessary purchases or random decisions, with only the pieces that truly work for you.
