Seasonal Styling Masterclasses for Stores and Brands

Models presenting a collection on the runway

A styling masterclass helps your customers explore a collection through complete looks and practical advice. We plan the session around your products, audience and event goals.

There are plenty of trends. But customers don’t simply need to see what’s new — they need to understand how those pieces can work specifically for them.

I organise and host masterclasses that combine trend presentation, a collection showcase and personal work with customers.

This turns an introduction to the collection into a live experience, a desire to try pieces on and a more confident purchase decision.

Who the Masterclass Is For

For stores that need an event designed not only to strengthen image, but also to support sales.

This format helps to:

  • present a new collection through complete looks
  • show customers how to wear current trends
  • engage the audience in live interaction with the brand
  • create more reasons to try pieces on
  • help customers make choices more quickly
  • increase the perceived value of the pieces through expert styling
  • create an atmosphere where buying feels like a natural continuation of the event

Seasonal Trends Applied to Your Collection

Explore seasonal silhouettes, colours and styling ideas through pieces from your collection. The focus is on combinations customers can understand and try for themselves.

Event Programme

Trend Presentation

I present the season’s key trends using presentation slides.

I show current colours, combinations, silhouettes, details and styling techniques, and explain how to adapt them to real life.

Collection Showcase

A collection showcase can present complete looks from the store’s assortment. Models and presentation arrangements are agreed for the event.

I help create each look for the show in advance. Customers see not isolated pieces, but complete styling solutions.

Customer Styling

Customer styling and try-ons can follow the collection presentation, as agreed in the programme.

We plan the available styling time around the audience size and event format, with attention to combinations and details.

What you get

Two models in sage green looks on stone steps
  • a professional styling-based presentation of the collection
  • more try-ons and more personal attention for customers
  • live interaction between customers and the product
  • expert presentation of the pieces
  • complete looks from the store’s assortment
  • a memorable emotional experience
  • an additional reason to return to the store
  • a tool that helps turn interest in the collection into purchases
A stylist with a microphone showing a look to the guests of a masterclass

Result

When a customer sees how a piece works specifically on her, buying becomes easier.

My goal is not simply to talk about trends.

I help each customer see herself in a new look, experience it on herself and understand how it can fit into her life.

For the store, that means more engagement, more try-ons and more sales opportunities.

Duration: agreed for the programme, audience size and activities.

Price from

Duration and event format agreed individually

2 000 AED

*The price depends on the event format, number of participants, duration and amount of personal work involved.

What the Store Prepares

Share your collection, venue, audience size and preferred date. We will agree on the programme, product selection, staffing, models and fitting arrangements before the event.

Format, Duration and Pricing

The programme, duration and price depend on the collection, audience and agreed activities. Confirm responsibility for the venue, models, filming and equipment when planning your event.

Book a Masterclass for Your Store

Tell me about your store, collection, customers and preferred date. We will discuss a programme and proposal for your in-store styling event.

Agreed individually

Event duration

Dubai /

Worldwide

Online /

In person

Fill out the form

This will help me prepare the consultation around your specific needs.

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All information remains confidential and is used only to prepare your consultation.

Masterclass Questions

What is included in a “Season Trends” masterclass for a store?

A masterclass for a store combines a presentation of current trends, a showcase of the collection through complete looks and personal work with customers. During the event, I explain how to adapt trends to real life and help with styling and choosing pieces from the store’s range.

How does a styling masterclass help a store sell a collection?

A styling masterclass shows not just individual pieces but ready scenarios for wearing them. Customers see how to wear trends, try looks on themselves and receive personal recommendations, which creates more interaction with the product and more reasons to try on and buy.

Which stores is a fashion masterclass suitable for?

A fashion masterclass suits womenswear stores, fashion brands and showrooms that want to present a new collection, engage customers in live interaction with the product and strengthen the brand’s expert presentation. The format, duration and number of participants are agreed individually.

Let’s create your style together

Style is more than clothing — it’s a way to feel confident and in harmony with yourself. I help create a wardrobe without unnecessary purchases or random decisions, with only the pieces that truly work for you.

Iryna Ribeiro in a black ruffled top holding a black clutch

Fill out the form

This will help me prepare the consultation around your specific needs.

Portrait photo
Full-length photo

All information remains confidential and is used only to prepare your consultation.